2025

2025

2025

Product Catalog

Product Catalog

Real Humans, Real Results.

Blockboard is the only platform purpose-built for avoiding impression fraud and waste. Powered by Ethereum Blockchain & AI, our proprietary technology delivers true experiences to real consumers, 100% of the time.

Blockboard

Performance

  • Only pay for guaranteed performance

  • Success can be measured on sales, leads, email registrations, form fills, and more

  • Campaign Models: CPA

Self-Service

  • Full platform access with cost transparency per site

  • Built-in Attribution and measurement solutions

  • Access to the only blockchain-powered DSP on the market

Managed Service

  • White glove service

  • Dedicated account manager

  • Custom reporting

  • Intra-daily optimizations

  • Brand lift study

  • Sales lift study

  • Campaign Models: CPM

Service Models

Service Models

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PRODUCTS

PRODUCTS

Blockify & Blockade
Blockboard’s proprietary pre-bid and post-bid fraud filtration system entirely built on blockchain verification.


Campaign Manager DSP
End-to-end Demand Side Platform offering a wide range of capabilities, accelerated by AI-powered optimizations and the security of Ethereum Blockchain.


Audience Builder
Hyper-versatile audience creation tool with a variety of data sources: first party, second party, third party, leads based data and real-time reach.


Reporting & Measurement

Data visualizations, dashboard insights + a fully customizable reporting module with email scheduling features.


BlockCONNECT

Create event-based pixels and monitor attribution with custom look-back windows all in one place.


Qualified Viewer Pools - QVP

Discover and harness the power of audiences already exposed to your brand to supercharge your new or existing campaigns.


BlockAI

AI-powered Smartbidding & Optimizer continuously oversees your campaigns to identify patterns of high performance, then updates publisher selections accordingly.

Blockify & Blockade
Blockboard’s proprietary pre-bid and post-bid fraud filtration system entirely built on blockchain verification.


Campaign Manager DSP
End-to-end Demand Side Platform offering a wide range of capabilities, accelerated by AI-powered optimizations and the security of Ethereum Blockchain.


Audience Builder
Hyper-versatile audience creation tool with a variety of data sources: first party, second party, third party, leads based data and real-time reach.


Reporting & Measurement

Data visualizations, dashboard insights + a fully customizable reporting module with email scheduling features.


BlockCONNECT

Create event-based pixels and monitor attribution with custom look-back windows all in one place.


Qualified Viewer Pools - QVP

Discover and harness the power of audiences already exposed to your brand to supercharge your new or existing campaigns.


BlockAI

AI-powered Smartbidding & Optimizer continuously oversees your campaigns to identify patterns of high performance, then updates publisher selections accordingly.

Blockify & Blockade
Blockboard’s proprietary pre-bid and post-bid fraud filtration system entirely built on blockchain verification.


Campaign Manager DSP
End-to-end Demand Side Platform offering a wide range of capabilities, accelerated by AI-powered optimizations and the security of Ethereum Blockchain.


Audience Builder
Hyper-versatile audience creation tool with a variety of data sources: first party, second party, third party, leads based data and real-time reach.


Reporting & Measurement

Data visualizations, dashboard insights + a fully customizable reporting module with email scheduling features.


BlockCONNECT

Create event-based pixels and monitor attribution with custom look-back windows all in one place.


Qualified Viewer Pools - QVP

Discover and harness the power of audiences already exposed to your brand to supercharge your new or existing campaigns.


BlockAI

AI-powered Smartbidding & Optimizer continuously oversees your campaigns to identify patterns of high performance, then updates publisher selections accordingly.

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OMNICHANNEL

Video - CTV, OLV, & OTT

Audio

Display

OMNICHANNEL

Video - CTV, OLV, & OTT

Audio

Display

PRODUCTS

Blockify & Blockade

Our fool-proof solution for evading waste and fraud, 100% of the time.

Blockify & Blockade

Our fool-proof solution for evading waste and fraud, 100% of the time.

The Blockboard Guarantee
100% delivery to humans or you don’t pay

With Blockboard, you get the utmost security and transparency in knowing exactly how and where each dollar was spent.


Blockboard’s pre-bid verification is built on smart contracts, which infallibly ensures we only bid on ad calls that meet a true standard of authenticity. Meaning, most suspicious bid requests coming from bots or unwanted traffic will not receive an impression.

Blockify Pre-Bid Verification

Blockify Pre-Bid Verification

Once an impression has been delivered, our platform automatically performs an analysis to verify the integrity of each delivered impression through ethereum blockchain.

If we find anomalies or cannot verify, don’t worry - those dollars are re-invested at no additional cost.


Blockade Post-Bid Verification

Blockade Post-Bid Verification

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Full Transparency with Blockchain Transactions Receipts

Our platform records each and every transacted impression securely into the blockchain, especially those flagged by Blockade.

For more information on why an impression was deemed valid or invalid, you can view the full log of blockchain transactions in our reporting section.


Blockify & Blockade

Blockify & Blockade

The Blockboard Difference

Click Fraud

Pixel Stuffing

Divergence

Multiplicity

Layering

Attribution Fraud

Ad Stacking

Audience Extension Fraud

Pixel Stuffing

Dark Web

Web Crawlers

Bots

Invisible Redirects



No need to pay for verification services, bypassing layers of tech tax


100% Bot-proof + 100% fraud-proof + Guaranteed ROAS


Zero wasted impressions -- est. ~20-30% of ad calls are potentially fraudulent


Side by side platform test results -- give Blockboard a verification tag and you will see

0% incidents on verification report

Highest fidelity impression data = better foundation for decision-making

Third-party unique reach video measurement – Innovid, iSpot, In-Market, Comscore,

Four Square, etc

BlockAI + Blockify + Blockade

One stop solution for all your digital media needs

Spoofing

Filter out the most common sources of impression fraud, including:

Filter out the most common sources of impression fraud, including:

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One stop solution for all your digital media needs

Fully loaded demand-side platform with precise targeting capabilities and the flexibility to accommodate even the most unique delivery challenges


Campaign Manager DSP

Campaign Manager DSP

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Key Features

Campaign Types: CPM & CPA
Distinguish your campaign between brand awareness or direct outcomes from the start.

KPI Tracking
Monitor Reach, Frequency, Spend, Leads, Impression Delivery and more across the entire campaign, individual ad groups, or per creative.

Cookie-less Reach & Frequency
100% cookie-less reach at household level to efficiently and systematically locate audiences across various channels and platforms.

Premium Publishers and Sites
Cherrypick from our list of premium publishers and their site properties for precise delivery.

Media Explorer
Pre-built marketplaces with customized inventory by video types, OTT/OLV, screens, CTV, desktop, mobile, common devices, categories, and prices.

Program-Level Data
Allows users to go beyond site-level selection by targeting specific programs within a publisher’s inventory.

BlockAI Optimizations
Our auto-optimization delivers to the top 25% of publishers, dynamically.

Budget Pacing
Schedule your ad group spend to deliver across specific days, weeks, or months.

Targeting Capabilities
Strategically target by time of day, demographics, household type, and geographic location (City, State, ZIP, DMA, Address Fencing).

Device

Day-Parting

Audience

Geographic

Demographic

Qualified Viewer Pools
Build your 2nd party data right in the platform for re-targeting.

Conversion Pixels and Event Tracking
Link attribution or audience tracking pixels to each campaign and track conversions on the dashboard by campaign, ad group, or ad.

Precise delivery and direct publisher relationships to meet your goals

Campaign Manager DSP

Campaign Manager DSP

Run of Networks

Blockboard's "Run of Network" feature allows advertisers to start campaigns with a broad reach, targeting a wide audience across our entire publisher network. The collected data is then used to inform and optimize subsequent retargeting efforts with precision.

Run of Networks

Blockboard's "Run of Network" feature allows advertisers to start campaigns with a broad reach, targeting a wide audience across our entire publisher network. The collected data is then used to inform and optimize subsequent retargeting efforts with precision.

Site-level Selections

Users can cherry-pick from our wide-ranging publisher network and drill down into publisher properties data, where they can filter and sort detailed publisher values, to optimize their ad spend bidding strategies.

Site-level Selections

Users can cherry-pick from our wide-ranging publisher network and drill down into publisher properties data, where they can filter and sort detailed publisher values, to optimize their ad spend bidding strategies.

Whitelisting & Blacklisting

Publisher selections can be refined by uploading whitelists or blacklists, ensuring that your ad runs across specific placements.

Whitelisting & Blacklisting

Publisher selections can be refined by uploading whitelists or blacklists, ensuring that your ad runs across specific placements.

PMP Deals

Users may upload their own private marketplace deals into the system. Each ad group can either run entirely on public marketplace deals or private marketplace (PMP).

PMP Deals

Users may upload their own private marketplace deals into the system. Each ad group can either run entirely on public marketplace deals or private marketplace (PMP).

Program-Level Data

Program-Level Targeting allows users to go beyond site-level selection by targeting specific programs within a publisher’s inventory. Combined with program-level reporting, users can also analyze performance metrics for each targeted show.

Strategy

Strategy

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Program-Level Data

Program-Level Targeting allows users to go beyond site-level selection by targeting specific programs within a publisher’s inventory. Combined with program-level reporting, users can also analyze performance metrics for each targeted show.

Program-Level Targeting

Targeting

Blockboard’s Program-Level Targeting takes precision to the next level by allowing advertisers to target individual TV programs, not just entire networks or sites. With this feature, you can ensure your ads appear only within the specific shows that align with your audience.

Benefits of Program-Level Targeting

✔ Greater control over ad spend by focusing on high-performing programs

✔ Deeper insights into campaign effectiveness with program-specific reporting

✔ Flexible activation, available at both the Ad Group and Media Explorer levels for easy integration into your media strategy

Example Use Case

A brand promoting a new crime documentary can target specific programs like Cold Case Files and Forensic Files, ensuring their message reaches viewers already engaged with similar content—rather than casting a wide net across an entire network.

Program-level targeting also allows users to build custom publisher and program templates, making it simple to replicate and refine successful campaign setups. Plus, with detailed program-level reporting, advertisers can analyze performance at the most granular level.

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Addressable Geofence Targeting

Targeting

Blockboard’s Addressable Geofencing delivers unmatched precision, allowing advertisers to define their target areas with radiuses ranging from 0.1 to 99 miles.

Radial, Polygon and Custom Geofencing

Advertisers can create custom geofences in various way - either enter specific addresses, draw precise boundaries on the map, or use keyword-based search to instantly create targeting zones.

Discover key target locations

Enter a starting point and search radius to find nearby businesses—cafés, restaurants, gyms, hotels, and more—to exand your ad reach and maximize impact.

Key Benefits of Blockboard’s Addressable Geofencing

✔ Target anywhere from 0.1 to 99 miles, adjusting geofence size based on campaign needs

✔ Refine audience reach by selecting exact real-world locations with pinpoint accuracy

✔ Streamline location-based targeting with built-in search and customizable geofence creation

✔ Bulk Upload for multiple addresses

With geofence coordinates mapped up to the 10th decimal place, this technology ensures ads are served only in the most relevant locations—whether it's a single storefront, an event venue, a neighborhood, or an entire city.

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Audience Builder

Audience Builder

First Party

Upload your first-party data directly with our in-platform uploader or use your data provider to securely send your data to our system.

First Party

Upload your first-party data directly with our in-platform uploader or use your data provider to securely send your data to our system.

Second Party (QVPs)

Create and retarget using your own “Qualified Viewer Pool” consisting of users exposed to your ads.

Second Party (QVPs)

Create and retarget using your own “Qualified Viewer Pool” consisting of users exposed to your ads.

BlockCONNECT Pixels

Leverage leads and conversion data to reach users at specific points in the customer journey, such as abandon carts or repeat customers.

BlockAI Real-Time Segments

Curate from real-time audience data to pinpoint high-potential customers at any moment and engage them with specific content. By analyzing dynamic data from the open internet, including website traffic, social media activity, and audience search behaviors, our advanced algorithms can surface even the most hard-to-reach consumer.

Connect and combine multiple data types for a tailor-made strategy

Audience Builder is a powerful tool that allows users to create customized audiences using a variety of eligible data sources. Data sources can also be combined with each other to craft nuanced audience profiles, enhancing the accuracy and impact of their campaigns.

Connect and combine multiple data types for a tailor-made strategy

Audience Builder is a powerful tool that allows users to create customized audiences using a variety of eligible data sources. Data sources can also be combined with each other to craft nuanced audience profiles, enhancing the accuracy and impact of their campaigns.

Third Party

Order from the vast selection of third-party segments available in our platform with reach estimates and CPM information.

BlockAI Real-Time Segments

Curate from real-time audience data to pinpoint high-potential customers at any moment and engage them with specific content. By analyzing dynamic data from the open internet, including website traffic, social media activity, and audience search behaviors, our advanced algorithms can surface even the most hard-to-reach consumer.

BlockCONNECT Pixels

Leverage leads and conversion data to reach users at specific points in the customer journey, such as abandon carts or repeat customers.

Third Party

Order from the vast selection of third-party segments available in our platform with reach estimates and CPM information.

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Audience Builder Household Data

Household Data

In addition to first, second, and third party segments, Audience Builder allows users to fine-tune targeting preferences based on household level insights and their associated audience sizes

Household Type

  • Residential

  • Business

Primary Language

  • English

  • Spanish

Demographics

  • Women

  • Women 18-34 yrs

  • Women 35-49 yrs


  • Men

  • Men 28-34 yrs

  • Men 35-49 yrs


  • Adults with children

  • Adults with teenagers

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Scheduled Reporting

Scheduled reporting is a valuable feature that ensures clients receive their detailed reports exactly when they need them, without delay. Some reports require intensive processing due to the complexity and volume of data analyzed.

With scheduled reporting, these comprehensive and resource-heavy reports can be prepared and delivered automatically at pre-set times. This allows clients to have timely access to critical insights and metrics.

BlockCONNECT Reporting

Our in-platform, pixel attribution reporting module can output the following fields

  • Impression Date

  • Conversion Date

  • 24 Hour leads

  • Leads with a custom lookback

  • Cost per lead

  • Macros

  • Impressions

Campaign Reporting

Combine and generate reports with media metrics, such as:

  • Impressions

  • Reach

  • frequency

  • Quartile data

  • Clicks

  • VCR

  • CTR

  • Date/hour

  • Geo

  • Uniques

  • Spend

  • Program-Level Reporting

  • Log Level Reporting

  • Custom Columns

Campaign Reporting

Combine and generate reports with media metrics, such as:

  • Impressions

  • Reach

  • frequency

  • Quartile data

  • Clicks

  • VCR

  • CTR

  • Date/hour

  • Geo

  • Uniques

  • Spend

  • Program-Level Reporting

  • Log Level Reporting

  • Custom Columns

Reporting Types & Delivery

Reporting Types & Delivery

Scheduled Reporting

Scheduled reporting is a valuable feature that ensures clients receive their detailed reports exactly when they need them, without delay. Some reports require intensive processing due to the complexity and volume of data analyzed.

With scheduled reporting, these comprehensive and resource-heavy reports can be prepared and delivered automatically at pre-set times. This allows clients to have timely access to critical insights and metrics.

BlockCONNECT Reporting

Our in-platform, pixel attribution reporting module can output the following fields

  • Impression Date

  • Conversion Date

  • 24 Hour leads

  • Leads with a custom lookback

  • Cost per lead

  • Macros

  • Impressions

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Video

  • Ad Group ID

  • Ad ID

  • Campaign ID

  • City

  • Clicks

  • Completions

  • Country

  • CTR (%)

  • Date (of impression or conversion)

  • DMA (Standalone)

  • eCPM

  • First Quartile

  • Hour

  • Impressions

  • Mid Point

  • Program-Level Data

  • Publisher ID

  • Publisher Properties

  • Spend

  • State

  • Third Quartile

  • Uniques

  • VCR (%)

  • Zip code

Audio

  • Ad Group ID

  • Ad ID

  • Attribution Pixel

  • Campaign ID

  • City

  • Clicks

  • Completions

  • Country

  • CTR (%)

  • Date (of impression or conversion)

  • DMA (Standalone)

  • eCPM

  • First Quartile

  • Hour

  • Impressions

  • Mid Point

  • Publisher Properties

  • Spend

  • State

  • Third Quartile

  • Uniques

  • VCR (%)

  • Zip code

Display

  • Ad Group ID

  • Ad ID

  • Attribution Pixel

  • Campaign ID

  • Campaign name

  • City

  • Date (of impression or conversion)

  • Devices

  • DMA (Standalone)

  • eCPM

  • Hour

  • Impressions

  • Leads (24 hour or custom lookback)

  • Macros

  • Publisher

  • Publisher ID

  • Publisher Properties

  • Screens

  • Spend

  • State

  • Uniques

  • Zip code

Reporting

Capabilities by Delivery Channel

selected

Reporting

Capabilities by Delivery Channel

selected

Reporting

Capabilities by Delivery Channel

selected

Video

  • Ad Group ID

  • Ad ID

  • Campaign ID

  • City

  • Clicks

  • Completions

  • Country

  • CTR (%)

  • Date (of impression or conversion)

  • DMA (Standalone)

  • eCPM

  • First Quartile

  • Hour

  • Impressions

  • Mid Point

  • Program-Level Data

  • Publisher ID

  • Publisher Properties

  • Spend

  • State

  • Third Quartile

  • Uniques

  • VCR (%)

  • Zip code

Audio

  • Ad Group ID

  • Ad ID

  • Attribution Pixel

  • Campaign ID

  • City

  • Clicks

  • Completions

  • Country

  • CTR (%)

  • Date (of impression or conversion)

  • DMA (Standalone)

  • eCPM

  • First Quartile

  • Hour

  • Impressions

  • Mid Point

  • Publisher Properties

  • Spend

  • State

  • Third Quartile

  • Uniques

  • VCR (%)

  • Zip code

Display

  • Ad Group ID

  • Ad ID

  • Attribution Pixel

  • Campaign ID

  • City

  • Date (of impression or conversion)

  • Devices

  • DMA (Standalone)

  • eCPM

  • Hour

  • Impressions

  • Leads (24 hour or custom lookback)

  • Macros

  • Publisher

  • Publisher ID

  • Publisher Properties

  • Screens

  • Spend

  • State

  • Uniques

  • Zip code

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Why BlockCONNECT?

Track user actions, such as sales, clicks, form submissions, and purchases across different platforms and channels.

Measure the impact of various campaigns over time, aiding in long-term strategic planning and reporting integrations.

What is BlockCONNECT?

Our fully loaded attribution dashboard for creating, tracking, and monitoring one or many audience tracking pixels and attribution pixels.

  • Audience tracking pixels allow advertisers to monitor user interactions across various platforms.

  • Incremental functionality helps advertisers measure the additional impact of their campaigns by comparing exposed audiences to unexposed control groups.

  • Suppression functionality excludes certain audience segments, ensuring ads focus on new or high-potential prospects.

  • Attribution pixels track conversions and attribute them to specific ads or touch-points.

BlockCONNECT

Why BlockCONNECT?

Track user actions, such as sales, clicks, form submissions, and purchases across different platforms and channels.

Measure the impact of various campaigns over time, aiding in long-term strategic planning and reporting integrations.

Choose lookback windows within a range of 1 to 30 days

Include up to 6 macros per pixel

Raw Pixel Activity Reporting

Real-time Indicator for Active/Non-active Pixels

Downloadable Image Tags and Pixel Tags

Create Pixel Groups to be applied to one or more campaigns

Compatible with Google Tag Manager and Shopify

Craft your customer expereince journey


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BlockCONNECT

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BlockCONNECT Attribution

Overview and Methodology

The Value of Dual Attribution
By combining View-Through and Click-Through approaches, BlockCONNECT helps advertisers:

  • Analyze ad effectiveness across multiple channels

  • Allows advertisers to address both short-term and long-term campaign goals

  • Supports seamless user experiences across various platforms

  • Ensure compliance with platform standards

BlockCONNECT empowers clients to make informed decisions and drive meaningful results.

BlockCONNECT is a powerful attribution dashboard designed to measure the effectiveness of campaigns across various delivery channels. By utilizing both View-Through and Click-Through attribution, BlockCONNECT provides a balanced, holistic approach to ad measurement and performance.


Why use both View-Through and Click-Through Attribution?


Comprehensive Tracking
View-Through attribution measures the influence of ads on user actions without requiring direct clicks, revealing the passive impact of campaigns on brand awareness and consideration. In contrast, Click-Through attribution focuses on direct interactions, delivering clear and measurable insights into user engagement and intent.

User Experience Focus
View-Through attribution is particularly suited for environments that limit external clicks, preserving a premium, uninterrupted user experience while still measuring ad impact. Meanwhile, Click-Through attribution complements this by capturing direct engagement where users take immediate, actionable steps.

Balanced Performance Insights
Click-Through attribution evaluates immediate outcomes, such as conversions and interactions, providing actionable insights for refining real-time strategies. Conversely, View-Through attribution highlights delayed effects, illustrating how ads contribute to sustained brand recall and customer consideration.


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BlockCONNECT Pixel Serving

BlockCONNECT

Pixel Serving

Methodology

Not all pixels are built for today’s fragmented digital landscape—Blockboard Pixels are.

BlockCONNECT static pixels sidestep the usual pitfalls—like broken JavaScript, app restrictions, or ad blockers—by working server-side through simple image requests. The result? Smarter, cleaner, more complete data across every platform your audience touches.


5 benefits of server-side tracking


Rock-Solid Server-Side Tracking

Forget JavaScript. BlockCONNECT pixels work server-side using simple image requests. That means you capture every impression and conversion—even when scripts fail, get blocked, or don’t load in CTV or native apps.


One Pixel, All Platforms
No more juggling multiple trackers for different devices. Blockboard’s pixels work across desktop, mobile apps, and CTV with the same setup—giving you a unified view of campaign performance, no matter where your audience shows up.

Built to Beat Ad Blockers
Our pixels operate like standard image requests, making them naturally resistant to most ad blockers. Even in privacy-heavy environments, you still get the data you need to prove ROI and optimize performance.


Smarter Attribution with Dynamic Macros

Need to track specific orders, campaigns, or users? Just plug dynamic values directly into the pixel URL. BlockCONNECT swaps them out in real time, giving you granular attribution without extra dev work.


Timestamp Accuracy You Can Trust

All events are timestamped on our server—not the user’s browser. So even if a conversion is delayed by a slow connection or background app refresh, your analytics stay clean, accurate, and reliable.



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QVP Reporting

A device breakdown and publisher breakdown is available for QVP data, and can be exported as an excel or PDF file.

Qualified Viewer Pools

(2nd Party Data)

Qualified

Viewer

Pool

Qualified

Viewer

Pool

Use Cases

Guide potential customers through the marketing funnel, starting with awareness-building and progressing to more targeted calls-to-action.

  • Cart Abandonment

  • Website Visitors

  • Previous Customers

  • Event or Webinar Sign-Ups

  • Content Engagement

  • Lookalike Audiences

  • Seasonal Promotions

  • Cross-Device Targeting

  • B2B Lead Nurturing

  • Local Promotions

QVP Reporting

A device breakdown and publisher breakdown is available for QVP data, and can be exported as an excel or PDF file.

What is a Qualified Viewer Pool (QVP)?


A Qualified Viewer Pool is a cumulative set of viewers strategically built up over the course of your campaign, which can be used for retargeting in later campaigns and to analyze user behaviors.


If an impression has been approved by both our pre-bid and post-bid filters, and we have confirmed exposure to your ad, then the viewer attached to this impression will be considered a “qualified viewer”.


Over time, a QVP becomes a valuable source of high fidelity data, which can be leveraged or suppressed to meet your campaign goals.

What is a Qualified Viewer Pool (QVP)?


A Qualified Viewer Pool is a cumulative set of viewers strategically built up over the course of your campaign, which can be used for retargeting in later campaigns and to analyze user behaviors.


If an impression has been approved by both our pre-bid and post-bid filters, and we have confirmed exposure to your ad, then the viewer attached to this impression will be considered a “qualified viewer”.


Over time, a QVP becomes a valuable source of high fidelity data, which can be leveraged or suppressed to meet your campaign goals.

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Use Cases

Guide potential customers through the marketing funnel, starting with awareness-building and progressing to more targeted calls-to-action.

  • Cart Abandonment

  • Website Visitors

  • Previous Customers

  • Event or Webinar Sign-Ups

  • Content Engagement

  • Lookalike Audiences

  • Seasonal Promotions

  • Cross-Device Targeting

  • B2B Lead Nurturing

  • Local Promotions

(2nd Party Data)

Qualified

Viewer

Pool

Qualified

Viewer

Pool

BlockAI Segments

Smart Targeting + Realtime Reach

A generative AI model and advanced tool designed to help businesses find and reach their targeted and potential customers more effectively and efficiently. It analyzes data from the open internet, including websites, content, social media, and search behaviors by examining real-time activities and understanding customers' interests and behaviors.

Search for users of interest by with a single search query. BlockAI provides a realtime reach estimate, then allows you to target them instantly.

There are two products powered by BlockAI:

BlockAI

Smart-bidding 

Continuously optimize towards the top performing publishers with respect to impressions and leads delivery, multiple times a day.

Smart-bidding automatically optimize bids for ads by adjusting bids in real-time based on factors like user behavior, context, and historical data to ensure optimal ad placements and cost-efficiency.

BlockAI

Smart Targeting & Smart-bidding

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BlockAI

Smart-bidding 

Continuously optimize towards the top performing publishers with respect to impressions and leads delivery, multiple times a day.

Smart-bidding automatically optimize bids for ads by adjusting bids in real-time based on factors like user behavior, context, and historical data to ensure optimal ad placements and cost-efficiency.

Bid Optimization

Blockboard’s bid optimization can adjust ad impression bids programmatically to maximize campaign performance while minimizing costs. It involves using algorithms to determine the most effective bid amount for each impression opportunity in real-time. One such technique is shadow bidding.

Shadow bidding involves running a secondary "shadow" bid model in parallel with the actual bidding process, allowing advertisers to test alternative bid strategies without using their real budget.

This approach enables fine-tuning of bidding algorithms without disrupting live campaigns, ensuring better calibration over time. Additionally, shadow bidding provides deeper insights into market dynamics, such as pricing trends and competitor behavior in auctions.


Parallel Auction Simulation

The shadow bidding system evaluates the same ad inventory but does not submit bids to the live auction. Instead, it calculates hypothetical bids based on alternative strategies, rules, or data inputs.

Data Collection

The shadow bidding process gathers data on how different bid strategies would have performed without risking real budget or impacting the live campaign.

Insights for Optimization

The insights from the shadow bids are then used to refine the actual bidding model, helping advertisers test new hypotheses, strategies, or audience data safely.

Parallel Auction Simulation

The shadow bidding system evaluates the same ad inventory but does not submit bids to the live auction. Instead, it calculates hypothetical bids based on alternative strategies, rules, or data inputs.

Data Collection

The shadow bidding process gathers data on how different bid strategies would have performed without risking real budget or impacting the live campaign.

Insights for Optimization

The insights from the shadow bids are then used to refine the actual bidding model, helping advertisers test new hypotheses, strategies, or audience data safely.

Overview and Methodology

Bid Optimization in myBlockboard also includes the following:

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Bid Optimization in myBlockboard also includes the following:

Our incremental lift methodology involves dividing the target audience into two groups: the Exposed Group and the Unexposed Group.

Lift Analysis

To ensure reliable results, both groups are matched based on similar audience segments with similar characteristics. This controls for external factors and ensures a fair comparison.

Through the use of BlockCONNECT attribution pixels, we track behaviors such as conversions or site visits across both groups to identify any differences in conversion rates. This analysis helps us isolate the incremental lift directly attributable to ad exposure.

Incremental lift measures the net impact of the campaign. While the definition of a "significant" lift may vary depending on the campaign strategy and product type, a lift of 5% or higher is generally considered meaningful in demonstrating campaign effectiveness.


Incremental Lift

Overview and Methodology

Exposed Group

Consists of users who are served impressions for the specified ads.

Unexposed Group

Includes users from the same audience segments who are deliberately not shown the ads.

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Lift Analysis

To ensure reliable results, both groups are matched based on similar audience segments with similar characteristics. This controls for external factors and ensures a fair comparison.

Through the use of BlockCONNECT attribution pixels, we track behaviors such as conversions or site visits across both groups to identify any differences in conversion rates. This analysis helps us isolate the incremental lift directly attributable to ad exposure.

Incremental lift measures the net impact of the campaign. While the definition of a "significant" lift may vary depending on the campaign strategy and product type, a lift of 5% or higher is generally considered meaningful in demonstrating campaign effectiveness.


Audio

Audio ads tap into the growing popularity of digital audio consumption, allowing advertisers to reach audiences through streaming services, podcasts, and online radio. Audio ads are highly effective for creating immersive experiences and engaging listeners during activities where visual ads can't reach, such as commuting or exercising.




Display

These ad placements can appear as banners, sidebars, or interactive elements, providing a versatile way to engage with audiences. Display advertising is particularly effective for building brand awareness and driving traffic, as it can reach users during their browsing activities.

CTV

Blockboard's Connected TV (CTV) channel leverages the story-telling power of television with the precision of digital advertising. CTV allows advertisers to deliver high-impact, visually engaging ads directly to viewers' televisions via streaming services and smart TVs. This channel combines the wide reach and immersive experience of traditional TV with advanced targeting and analytics capabilities.


Omnichannel

Omnichannel

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Display

These ad placements can appear as banners, sidebars, or interactive elements, providing a versatile way to engage with audiences. Display advertising is particularly effective for building brand awareness and driving traffic, as it can reach users during their browsing activities.

CTV

Blockboard's Connected TV (CTV) channel leverages the story-telling power of television with the precision of digital advertising. CTV allows advertisers to deliver high-impact, visually engaging ads directly to viewers' televisions via streaming services and smart TVs. This channel combines the wide reach and immersive experience of traditional TV with advanced targeting and analytics capabilities.


Publishers

ABC News

AE Networks

AMC

Barstool Sports

Bleacher Report

CBS

Cineverse

CMG

CNN

Cox Media Group

Dailymotion

DIRECTV

Discovery

Disney Plus

ESPN

EyeQ

FloSports

Fox

Fox Local TV

FRNDLY TV

Fubo TV

Fuse

Gannett

Glewed TV

Hulu

INSP TV

Kidoodle


MAX

MLB

MSN

NBC Peacock

NBC Universal

NBCU

NewsON

Orka TV

Peacock

Philo

Plex

Pluto TV

Samsung

Sinclair

SlingTV

Spectrum

The CW TV Network

The Golf Channel

The Weather Channel

The Weather Group

Tubi

Univision

Viacom Paramount

Warner Media

Xumo

Yahoo

partial List

24


All publishers are direct partnerships and use Deal IDs

Custom lists with inclusions/exclusions

Never run in long tail or buying in open auction

Includes all premium streaming platforms, excluding YouTube

Supply Partners

25


All publishers are direct partnerships and use Deal IDs

Custom lists with inclusions/exclusions

Never run in long tail or buying in open auction

Includes all premium streaming platforms, excluding YouTube

Audio

Automotive

Business & Finance

Business & Finance

Investing

Casual Gaming

Education

Entertainment

Family & Parenting

Food & Drink

Gaming

Health & Fitness

Health & Fitness (Women’s Health)

Health & Wellness

Home & Garden

Lifestyle

Lottery

Gambling

Medical Health (Health & Fitness)


Music & Audio

News

News (Weather)

Pop Culture

Pop Culture (Style & Fashion)

Real Estate

Shopping / E-Commerce

Social (Messaging)

Sports

Sports (Golf)

Sports (Wrestling)

Style & Fashion

Style & Fashion (Pop Culture)

Technology & Computing

Television & Film

Video Games

Women’s Lifestyle

Supply Partners PMP

Always-on vertical PMP packages


talk to your sales representative regarding specific site lists and your campaign objectives

26

talk to your sales representative regarding specific site lists and your campaign objectives

WHAT TYPE OF AUDIO INVENTORY CAN YOU BUY PROGRAMMATICALLY?

Programmatic audio inventory includes streaming music and podcasts, progressive downloads, and fully downloaded audio content. Audio ads can reach any device, including desktop apps, mobile apps, smart speakers, web and CTV/OLV.

WHAT TYPE OF AUDIO INVENTORY CAN YOU BUY PROGRAMMATICALLY?

Programmatic audio inventory includes streaming music and podcasts, progressive downloads, and fully downloaded audio content. Audio ads can reach any device, including desktop apps, mobile apps, smart speakers, web and CTV/OLV.

Elevate Your Campaign with Precision and Impact

Imagine a world where your brand's message reaches the right audience, at the right time, through the immersive power of audio. With our Programmatic Audio Advertising solution, turn this vision into reality and revolutionize your marketing strategy.

Elevate Your Campaign with Precision and Impact

Imagine a world where your brand's message reaches the right audience, at the right time, through the immersive power of audio. With our Programmatic Audio Advertising solution, turn this vision into reality and revolutionize your marketing strategy.

PRECISION TARGETING

Reach your desired audience with pinpoint accuracy based on demographics, location, interests, and behavior.

IMMERSIVE BRANDING

Gain valuable insights into consumer behavior, preferences, and response patterns.

DATA-DRIVEN INSIGHTS

Leverage the emotive power of sound to create a lasting impression on your audience.

CROSS-CHANNEL INTEGRATION

Seamlessly integrate programmatic audio into your multi-channel marketing strategy for a cohesive brand experience.

CROSS-CHANNEL INTEGRATION

Seamlessly integrate programmatic audio into your multi-channel marketing strategy for a cohesive brand experience.

COST-EFFICIENT BUYING

Bid for ad placements in real-time, ensuring you get the best value for your investment.

IMMERSIVE BRANDING

Gain valuable insights into consumer behavior, preferences, and response patterns.

Supply Partners Programmatic Audio

Supply Partners Programmatic Audio

27

PRECISION TARGETING

Reach your desired audience with pinpoint accuracy based on demographics, location, interests, and behavior.

DATA-DRIVEN INSIGHTS

Leverage the emotive power of sound to create a lasting impression on your audience.

COST-EFFICIENT BUYING

Bid for ad placements in real-time, ensuring you get the best value for your investment.

*Sample List of Leading Audio Publishers

Unlock The Power of Programmatic Audio

67% of Americans listened to digital audio content, representing 223 million internet users.

Audio spend achieved 6.8 billion in 2023 and is forecasted to reach $7.3 billion in 2024.

Audio accounts for 31% of total media consumption, yet receives less than 10% of overall advertising dollars.

Supply Partners Programmatic Audio

28

Supply Partners Programmatic Audio

*Sample List of Leading Audio Publishers

Tech Tax Reimagined

Starting Budget

$100,000

Cost of working

with

OTHER DSPs

Remaining Budget

$44,077

Other DSPs

Supply Fraud

25%

$44,077

0%

$79,200

$79,200

Blockboard

Cost of working

with

BLOCKBOARD

Agency Fee

10%

$90,000

10%

$90,000

Verification

3%

$76,824

0%

$79,200

DSP Fee

(average)

12%

$79,200

12%

$79,200

SSP / Network

10%

$65,300

0%

$79,200

DSP Tech Fees

(Attribution, Ad-Serving, Measurement)

8%

$58,770

0%

$79,200

29

Tech Tax Reimagined

Starting Budget

$100,000

Cost of working

with

OTHER DSPs

Remaining Budget

$44,077

Other DSPs

Supply Fraud

25%

$44,077

0%

$79,200

$79,200

Blockboard

Cost of working

with

BLOCKBOARD

Agency Fee

10%

$90,000

10%

$90,000

Verification

3%

$76,824

0%

$79,200

DSP Fee

(average)

12%

$79,200

12%

$79,200

SSP / Network

10%

$65,300

0%

$79,200

DSP Tech Fees

(Attribution, Ad-Serving, Measurement)

8%

$58,770

0%

$79,200

29

29

Master Ad Specs

Audio

Audio

File Format

.MP3

Bitrate

320 kps or higher

Display

Display

File Format

.JPG

.PNG

.GIF

File Size

100mb max

Dimensions

Wide Skyscraper

(160 x 600)

Square

(250 x 250)

Mobile Leaderboard

(300 x 50)

Mobile Leaderboard 1

(320 x 50)

Medium Rectangle

(300 x 250)

Half Page

(300 x 600)

Portrait

(300 x 1550)

Large Mobile Banner

(320 x 100)

Large Rectangle

(336 x 280)

Banner

(468 x 60)

Full Banner

(468 x 60)

Leaderboard

(728 x 90)

Billboard

(970 x 250)

Video - Site Served

Video - Site Served

File Format

.MP4 (h.264 codec)

Audio

AAC codec, 192 kbs, 48Hz, Stereo

Frame Rate

29.97 (native)

Duration

:06 - :15 - :30

Dimensions

HD (1920x1080) 100MB (req)

note: third party 1x1 impression pixels and click tags/ landing page URLs required

Video - VAST Served

Video - VAST Served

Required

IAB VAST 2.0 or 3.0 (HTTPS / SSL)

File Format

MP4 (h.264 codec)

Audio

AAC codec, 192 kbs, 48Hz, Stereo

Frame Rate

29.97 (native)

Duration

:06 - :15 - :30

Each VAST Tag REQUIRES ALL 3

1920x1080 (3000 – 4000 kbps)

1280x720 (1500 – 2500 kbps)

640x360 (400 – 750 kbps)

30